Shape Your Story
Have a message that no one is listening to?
When you want to engage someone, you don’t overload them with data or facts. We humans are emotional beings, even when we pretend not to be.
If you want someone to see your point of view, you have to tell them a story.
“Facts tell, but stories sell.” Bryan Eisenberg
Where most videos fall apart, is when an agency goes in and blows a ton of money on a video that you couldn’t pay your own mother to watch.
There is no narrative. It is public service announcement with a key corporate face in the company and they sass it up with smooth dolly slides, drone shots with a flashy logo.
With our editorial consulting services the first things we do is let you in on a secret: It’s not about you. It’s about them! Your people. Your clients.
Our editorial team comes from a background of Journalism, and Broadcast Entertainment. Don’t get us wrong – it can, and should look absolutely beautiful. But if you don’t start with good editorial you might as well pile up your advertising budget up in a heap of cash and set it on fire.
We know the best way to bring people along, is to craft an incredible story, and pepper in the facts along the way as we share your story.
We work with you to understand the goals of your company and what information you need to impart to your customers. Then we find the right people, and storylines that create a video that people can’t stop watching and sharing.